Mobile Marketing: Are You Using QR or EZ Codes in Your Marketing?

Quick Response codes are popularly in use in Japan, where they were created. They are getting adopted in the United States and many other countries around the world, so get ready to start seeing them.

A QR Code- What it means

AQR, or Quick Response code, is also known as a data matrix code. These new two-dimensional codes can hold a lot more information than someone would originally think. They can be read both vertically and horizontally and from any side. These can automatically pull up text, videos, photos, music and URLs, or link to virtually any URL on the web. This code needs to be scanned and can be linked to a text message, website, a calendar appointment, or a coupon. Anyone with a smart phone can scan and read these codes with just a click of a camera. All you have to do is download the free QR code application from neoreader.com and scan the code. Anyone who has access to a computer can also generate a QR code themselves. create a QR Code

How to generate and scan QR codes

Simply type the phrase “QR code generator” in Google, and a number of places can be found to generate your own codes. Some of the popular ones are iCandy, Stickybits or Kaywa.

Of these three, Kaywa’s QR code generator is the simplest way to generate a Quick Response code for a text, URL, phone number or SMS. Stickybits help you create stickers for your codes. It also inspires collective content creation from people who can scan your codes. iCandy is a bit more robust and helps to track scans and look at analytics around the generated codes. It can also print codes through partner services.

Uses of QR codes

These codes can be used to spruce up your small business marketing strategies in the following ways:

* On marketing materials: You can use Quick Response codes on flyers, handouts, programs, whitepapers, billboards, shirts, and pretty much anything else you would want to put them on. With the help of these codes you can direct your viewers to a particular how-to video, get them to follow you on Twitter, etc.
* On business cards: This is the fastest and simplest way to promote your business. You need to generate a barcode that directs scanners to your online resume, website or business Facebook page. It helps your contacts find you faster.
* For Freebies: To get the most attention from people, you need to make the QR codes fun. If you place the code decal in your storefront window, you can offer a reward of 10% discount or a free gift for those who scan it. You need to create a custom QR code for the freebie you want to offer.


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